Product Description
The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team’s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.
Marketing Management: A Strategic Decision-Making Approach
I ordered the book a month ago. They still have not sent me anything. I am going to contact Amazon about this.
Rating: 1 / 5
The product order was in great condition and arrived much earlier than mention in the shipping notice. Enjoyed the experience.
Rating: 5 / 5
I was extremely pleased with the the text book and the fast delivery. I highly recommend using Amazon for all text book purchases. It has been my experience that Amazon prices have Always been lower than purchasing text books through the University.
Rating: 5 / 5
This book was delivered very fast and it looked even better than described.
will recommend this seller
Rating: 5 / 5
The book was an excellent resource for my Management Marketing class. As an MBA student who also owns a business, the practical marketing approach of the book material was very useful. I commend the authors for providing excellent learning tools and real-world application of their material.
I highly recommend this marketing book.
Ms Emerald
Los Angeles, Ca
Rating: 5 / 5