MarketingTypo.com

Internet Marketing, Web Analytics, SEO, SEM, and Social Media

Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases

Product Description
Thompson, Strickland and Gambles’, CRAFTING AND EXECUTING STRATEGY, 17e presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management.

Known for its cases and teaching notes, CRAFTING AND EXECUTING STRATEGY, 17e provides an unparalleled case line up. (1) 22 of the 26 cases are brand new or extensively updated for this edition, (2) The selection of cases is diverse, timely, and thoughtfully-crafted and complements the text presentation pushing students to apply the concepts and analytical tools they have read about. (3) Many cases involve high-profile companies. (4) And there’s a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design.

Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases

posted by MarketingTypo in Books and have Comments (5)

5 Responses to “Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases”

  1. Olha Metenko says:

    I expected to have the case code included with this NEW book, and for a big price I paid for it.
    Rating: 3 / 5

  2. T. Turner says:

    This book was helpful in helping my learn some course material. I did a lot of Internet research for most of the course.
    Rating: 3 / 5

  3. Luis Davila says:


    Excellent textbook and excellent resources. My students are enjoying it very much.

    Alfonso Davila Grijalva, Ph.D.

    Pontificia Universidad Catolica

    Quito, Ecuador
    Rating: 5 / 5

  4. The book came at a timely manner and in great condition as it was described.
    Rating: 5 / 5

  5. The book is great, but communication was weak about the type of book. The merchant should have communicated about the American book being out of stock.
    Rating: 4 / 5

Place your comment

Please fill your data and comment below.
Name
Email
Website
Your comment
Get Adobe Flash playerPlugin by wpburn.com wordpress themes
0
0, 0
Max visitors today: 56 at 07:46 am ICT
This month: 56 at 08-01-2010 07:46 am ICT
This year: 173 at 03-10-2010 08:15 am ICT
All time: 173 at 03-10-2010 08:15 am ICT