Product Description
The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.
The book was in good condition. But it was the lastest verision I needed. Also, the book should have been in hard cover.
Rating: 3 / 5
If there is a negative 5 rating, I will rate that. Never receive the item. Contact the seller a few times, no response.
Rating: 1 / 5
Just a friendly heads up, I will be letting Amazon books know of the WET Text book you sent me. The Marketing Book. The package was in good shape, but the book was wet all the way through. The corners were bent also. This book was not even close to being new.
If it wasn’t for my class starting Monday this booked would have been returned, I will make sure me and my classmates refrain from ordering books from FastBooks. You are obviously selling phoney material.
I will let them know.
Rating: 1 / 5
This book was in great condition.Expedite shipping didn’t work.I paid for it but i had to wait more then a week to get it.
Rating: 4 / 5
I gave the sender of the book five stars for their deligency and trustwothy. keep up the good work. to amazon.com you terific.
Thanks
Babatunde
Rating: 5 / 5