Product Description
Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.
Introduction to Global Marketing; The Global Economic Environment; Regional Market Characteristics and Preferential Trade Agreements; Social and Cultural Environments; The Political, Legal, and Regulatory Environments; Global Information Systems and Market Research; Segmentation, Targeting, and Positioning; Importing, Exporting, and Sourcing; Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances; Brand and Product Decisions In Global Marketing; Pricing Decisions; Global Marketing Channels and Physical Distribution; Global Marketing Communications Decisions I: Advertising and Public Relations; Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, Special Forms of Marketing Communication; Digital Revolution; Strategic Elements of Competitive Advantage; Leadership, Organization, and Corporate Social Responsibility
MARKET: For those entering the global job market, especially helpful for hirees of import/export departments.
This book was great for the price. I was in need of a book for a winter class i was taking which was only 3 weeks long, the book store would have cost me $148 and i purchased it for $8 with shipping. Can’t complain a $140 savings.
Rating: 4 / 5
i got this book in good time and in good condition the seller wasalso amazinly curteous thank u
Rating: 5 / 5
Amazon shipped this item in a very thin bubble mailer — new book was not shrinkwrapped, mailer was thin and beat up, and USPS *FOLDED* the book to stick in the mailbox rather than putting it in the package box or on doorstep. binding now has a crease in it that I would not consider “new” quality.
Poor shipping quality.
Rating: 3 / 5
I am delighted with the efficiency that Amazon.com dealt with my purchase. I received the book promptly and it is in excellent condition. Buying used books does not only save me money but also helps to save our trees. I am very pleased with my purchase and will continue to make Amazon.com my preferred choice for shopping online.
Bonnie
Rating: 5 / 5
With 17 chapters, it covers everything from economic environment, to e-commerce. Each chapter is well written with good real-life examples.
I used this book for a college course. Eleven students took this eight-week evening class. Final projects were done on MNCs: Adidas, BMW, Citibank, Coke, Disney, Ford, Mercedes Benz, McDonald, Nike, Starbucks, and Toyota Motors. They presented their projects last night and did excellent work.
The mini-cases are good for quick analysis. The only drawback of this book, is you need to do more research
to get more details, for these mini-cases.
Rating: 4 / 5